We enter into interpersonal relationships in order to achieve certain ends, probably to secure livelihood or to find a mate or to achieve status or recognition. Thus motives constitute the basis for entering into social relationships. In other words, we cannot understand social interaction if we do not take into account the motivations underlying the interpersonal relationships or group interactions. [...]
Social Psychology (Attitude): Introduction, Features, Formation and Problem! Essay Contents: Introduction to Social Attitude Distinguish Features of Attitude Attitude Formation and Change Problem of Attitude Change Group Discussion and Group Decision 1. Introduction to Social Attitude: An attitude denotes an adjustment of the individual towards some selected' person, group or institution. In forming an attitude towards some aspect of the [...]
An attitude involves belief or disbelief, acceptance or rejection and favouring or not favouring some aspect of the environment. In order to measure attitudes, scales have been constructed consisting of short statements dealing with several aspects of some issue or institution under consideration. The statements involve favourable or unfavourable estimations, acceptance or rejection. Consequently, the central problem of the measurement [...]