The following points highlight the top three theories of motivation. The theories are: 1. Drive Reduction Theory 2. Humanistic Theory 3. Cognitive Theories or Expectancy Theory. 1. Drive Reduction Theory: Drive reduction theory of motivation suggests that when people lack some basic biological requirements such as water, a drive to obtain that requirement (in this case the thirst drive) is [...]
In this article we will discuss about the types and measurement of motives. Types of Motives: 1. Physiological motives or primary motives 2. Psychological motives or secondary motives. 1. Physiological Motives: Hunger and Thirst: (a) Hunger: Experiments done earlier in this century led to the conclusion that the source of the hunger motivation was stomach contractions. But many believe that [...]
In this article we will discuss about:- 1. Meaning of Personality 2. Definitions of Personality 3. Development 4. Assessment. Meaning of Personality: Personality is the dynamic organization within the individual of those psychosocial systems that determine his unique adjustment to his environment. It is the total quality of an individual's behaviour as it is shown in his habits, thinking, attitude, [...]