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In this essay we will discuss about language and communication.
Essay on Language:
Language is often described as the sine-qua-non or the most important and distinguishing characteristic of a culture or civilisation. There has been a the consistent relationship between the level of advancement of a society and the complexity and development of its language. In fact, one may say that civilisation or for that matter the very idea of knowledge is closely intertwined with language.
Scientists interested in the study of the evolution of behaviour of societies point out that there are four distinct features which have made the human organism distinctly superior to the highest evolved sub-human organisms like the chimpanzee. These are, attainment of an erect posture, the growth of the cerebral cortex and its complexity, the prolonged period of socialisation, and finally the acquisition of advanced and complex linguistic capacities and abilities.
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While the first three are purely biological or related to biological factors this is not the case with language. Language skills of the human being have been growing and will continue to grow. In fact, while the brain structure, erect posture and socialisation have essentially remained the same throughout human history, the story is different in the case of language.
Languages have grown in complexity, quality, flexibility, finesse and versatility. While animals and to some extent even the earliest human beings mostly depended on gestures and movements, in contemporary society, verbal language is the most characteristic medium of interaction.
This verbal language has come to engulf our lives in every sphere and today one cannot think of advances or development in any sphere of life without the involvement of language. Thus, human society has evolved music as a language, the numerical system as a language, dance as a language, Morse code and today a variety of computer languages.
Nature of Language:
Language is essentially a set of signs and symbols which have certain fixed meanings, evolved in each society. It is this fixed denotation which makes languages so essential and crucial.
The signs or symbols may be sounds, words, light signals, gestures, facial expressions, geometrical signs, and body postures. These signs can be verbal or non-verbal, visual or auditory, animate or inanimate. Thus a traffic light is an inanimate visual sign.
The telephone bell is an inanimate and auditory symbol while the expression of a dancer is a visual and animate symbol. When you get up to interrupt your teacher while he is teaching, he makes a gesture and you sit down. This is visual and animate. Thus, we see that when we talk of a language, it is just not the mere verbal language that we mean though that represents the most complex and advanced from of language behaviour.
It is obvious that any language can develop only in a society or social context. So, the nature of the society and social interactions play a very crucial role in determining several aspects of language, particularly the linguistic form of language. This is true both at a collective level, the evolution of a language, and also at the level of an individual, the acquisition of language abilities.
Of course, there is a view that certain forms of language structure are universal and innate and that even some animals exhibit some sort of language behaviour. But, even if there are innate and universal language structures, it is undeniable that verbal language is very much a product of social life interaction and social evolution.
It is estimated that human beings have used some form or the other of a spoken language for more than a million years or even three million years. However, written language is estimated to be only about 7,000 years old. This latter perhaps is an underestimation, and even written language is probably older than this.
This clearly shows that language behaviour in a spoken or written form has been very closely associated with the whole evolution of human societies. Languages appears to have played a very crucial role in social evolution, the emergence of civilisation and unfolding of social life in all its aspects including social degeneration.
If an individual who lived in this world a million years ago and who was speaking some language of his period were to come alive again, he will be amazed at the complexity of modern languages. Perhaps, he will not be able to recognise them as languages. Thus, modern languages have become much more complex, complicated, rich in vocabulary and above all show variance from one language to another, some with a long vocabulary. Idioms and sentences are combinations and re-combinations of a limited number of basic sound units called phonemics corresponding to vowels and sentences though not exactly the same.
The number of basic phonemics used by different languages in the world are limited and range between 15 to 85, the English language using about 45 such phonemics. Combination of these phonemics in different ways and manners leads to the formation of morphemes which some linguists compare to words though morphemes are not exactly similar to words and certainly not identical.
It is sometimes estimated that a very highly educated individual learns to recognise about 1, 00,000 morphemes out of the basic 45 phonemics the average being around 10,000. A few studies by Templin and Irwin have shown that there are very wide individual variations depending on socio-economic status, educational background, intelligence, availability of learning opportunities, etc.
A number of other factors also seem to contribute to these variations. Thus, we may see how fantastic languages are in that, though their basic units are limited, their combinations in various ways have resulted in the generation of unlimited number of morphemes. We may thus say that language is an open system, even mild variations in the intonations of these phonemics can result in new morphemes.
Evolution of Language:
One observation which has been engaging the attention of life scientists including psychologists is that many of the activities which we see at the human level are also seen in the behaviour of sub-human organisms. This interest is a direct result of the Darwinian theory of evolution.
Stated simply the question runs as follows:
Do sub-human organisms exhibit and employ a particular activity or activities seen at the human level, and if so how far down the levels of the evolution ladder this activity is seen?
Further, if these activities are found to be present at the lower levels do they serve the same purposes as they do at the human level? Do they show the same degree of complexity and individual variations? Are the differences between sub-human forms of such activities and human forms different only in degree or are they also qualitatively different?
This search for the presence of human level activities at the level of the lower organisms has been extended to languages also. Scholars have been trying to explore whether there exists some forms of social interaction among animals based on languages. Some of the earliest and classical studies of Wheeler and Fabre have shown evidence for the existence of some elementary forms of social organisation among animals and insects.
It has also been shown that some forms of social interaction and communication exist among birds. A number of studies have been undertaken on sub-human organisms at higher levels like apes and chimpanzees who are the immediate evolutionary ancestors of the human beings.
Such studies have shown that they live in clans and also possess embryonic forms of power hierarchy. This being so, it is only logical for forms of communication to exist among these animals, may be these forms of communication are not linguistic.
If we define language as essentially a system of signs used for expressing and communicating, then there certainly appears to be some form of language though not necessarily phonetic in form. A number of studies involving observation of animals in situations involving coping with certain crises situations have shown that at the levels of animals while one may not find linguistic and verbal communication, nevertheless a variety of body movements, sounds and even emission of certain odours exist and play a definite communicative role and perform functions including expression, influencing, signalling, etc.
Thus, certain sounds are made when an enemy is seen as an expression of a felt threat which in turn acts as a communication to other members of the group, thereby influencing their action and making them run away. Such sounds or actions constitute ‘display or exhibitionistic language’ to communicate with other members.
Among the geese, a set of vocal displays have been repeatedly observed to prepare to escape as a group. Vocalization or other forms of sounds have been found in birds during hatching seasons and these vocalizations set in motion a general reaction to make other birds react in a similar manner. Touch language is also prevalent as preliminary to mating between two members of the same species – one male and the other a female.
Animals at the higher levels of the animal world like apes and chimpanzees have the ability to acquire, store and retrieve information to a much simpler extent than in the case of the human. If this is the case then, at-least at the level of the chimpanzee, there should be some elementary form of language.
A strong case for the presence of such a basic language at the level of the apes has been made out by investigators like C.R. Carpenter. Carpenter and many others have identified anywhere between 9 to 20 sounds with different meanings used by apes. But the one observation has been that while such a sound language may initiate action in other members of the species, nevertheless there is no dialogue or conversation.
The language and communication seems to operate one way. Further, they are found to be used only in emotion led situations and are very situation specific as in attracting a mate or signalling the arrival of an enemy. Thus, situationised considerations of direction and guiding physiological action seem to be the main functions of such sounds. Of course, there is nothing purely verbal and in that sense nonverbal language, speech or communication among members of lower organisms seems to exist.
One may then conclude, if we look at language purely as a tool of expression and communication directed to influence the behaviour of others, there does seem to be adequate evidence to indicate the existence of some rudimentary forms of language among animals and this is in parts in the form of physical movements or sounds or directly involve display, situation specific and one way. Animals do not know how to use a word or a sentence or for that matter any form of verbiage.
Certain investigators however, have gone a little further and tried to find out whether even if there is evidence in the case of higher level animals like gorillas or chimpanzees about their having a language, do they have the structural capacity of the brain? This has been doubted by another group of investigators.
Similarly, one can raise the question, can we teach human language to the apes? A few interesting studies have been undertaken in this regard. In a very interesting study along these lines, Keith Hays and Cathy Hays adopted an infant chimpanzee Vicki and brought her up as a human child.
Despite intensive efforts they found that all attempts to teach Vicki to speak like a human child were futile, Vicki being able to utter hardly three barely recognisable words or sounds after three years of teaching. But at the same time, they found that although Vicki could not utter these words, she was able to comprehend many more words of the English language. Thus, in many other chimpanzees who were studied, it was found that though there is no ability on the part of the animals to utter or speak, they were able to understand and interpret.
In view of this, it was concluded that human language is unique to the human species because they are distinct from animals. But very soon the Pandora’s box was opened again. Reacting to the earlier findings that even man’s closest animal cousin, the chimpanzee could not learn the languages, critics started asking that while the chimpanzee may not be able to speak, speech is not the only component of language and that there should be other aspects of language like comprehension, interpretation, etc., and it is possible that as in the case of speech, if these processes were also investigated then the chimpanzee may be found to be more capable.
Human infants are not capable of producing many speech sounds. It has been found that this is because of their underdeveloped vocal tracts and memory and also because of their inability to make certain articulate movements needed for speech production. Lie Beevan and others found that many mature non-human primates faced the same problem as human infants.
Their vocal tracts are smaller like those of human infants. On the other hand, studies intending to find out whether primates perceive the speech sounds, in ways similar to the ways perceived by human beings, have produced mostly negative results or at any rate results which are not clear.
Overall, there appears to be a broad consensus, perhaps, tentative that primates including chimpanzees are not well endowed with the capacity to acquire the ability to communicate using speech. But, what about other aspects like comprehension?
Children who are not able to speak certainly appear to be quick in other aspects like responding, interpreting, comprehending, etc. as observed by Lenneberg and Maclean and Ruches. Beatrice and Garner undertook a pioneering investigation attempting to teach American sign language to Owashowe – a chimpanzee. Owashowe was brought up in the house trailer, interacting with a number of human beings who while in her presence never spoke verbal languages but used sign communication extensively.
Signs were used to communicate objects; questions were asked in sign form. In the beginning the progress was very slow. But by the end of about 22 weeks Owashowe could acquire a vocabulary of nearly 34 signs and use these under appropriate situations.
Though like human infants, Owashowe’s sign language initially was not very descriptive and clear, gradually situation appropriate and specific sign language was achieved. More remarkably, Owashowe after a number of minutes could combine such signs to produce sentences like “you drink”, “key open” etc.
According to many investigators like Brown, Owashowe’s language was very similar to what human children in the first stage of speech have. Other investigators like Premark based on their studies on chimpanzees arrived at more interesting conclusions.
The task involved here was slightly different. Here, the chimpanzee Sara had to learn to equate certain utterances with a set of distinctly coloured and shaped plastic pieces arranged in a pattern and stuck to a plastic board. The utterances were a pattern of sticking together a set of such pieces. Results were really surprising and the chimpanzees could learn this language to a very high degree of complexity.
Here, the attempt by the experimenter does not require the animal to translate the language into human language terms. She only had to learn a non-verbal way of uttering what was uttered by the investigator. Researches like this show that while chimpanzees may not go far in learning a human language and speak the same, their ability to code, encode and decode symbolic cognitive inputs like colour pieces, cannot be written off.
Research in this area has certainly pointed out that even at the higher level of evolution, the animals are not very capable of learning and speaking the human type language and produce speech sounds. But, because of this, one cannot say with the same degree of certainty that they do not comprehend language symbols, or forms of relations among them.
The adult human beings’ capacity for mastery of human speech is infinitely superior to that of an adult chimpanzee, but at the same time there is a lot of similarity between the vocabulary of a human infant and a chimpanzee. A chimpanzee can learn a language of different types.
Of course, it does not mean much, but one or two sounds become clear. The nature and structure of the brain and the vocal apparatus at the human level thus make a qualitative and quantitative difference in the language behaviour of sub-human organism and the human being.
Apart from this basic biological structure, there are greater number of language based interactions, and also more numerous opportunities for mastering a language, at the disposal of the human being which definitely make for a difference between human language and sub-human language.
Functions of Language:
If language is such an important part of human life, then it certainly must have served human beings very well and also useful purposes. What are the various functions of language? Essentially, as a common man sees, language has two obvious functions; first it serves a person to express oneself and then communicate.
Through an expression one is able to inform, request, persuade, threaten or influence others. This means one is able to relate one’s experiences, fears, wishes, to others and similar experiences of others. This is the beginning of social life. When people are able to express to each other, naturally they are able to interact with each other and understand what others are saying or doing. Based on such an interpretation there is the beginning of action.
This phenomenon goes on. Thus, we may see that language helps in expressing, understanding, interpreting and communicating events those inside a person and when there is a reciprocal action one can see how social interaction starts. The entire fabric of social life is thus based on an ability to express, interpret, understand and influence, first reciprocally, then in an extended manner.
Thus, one may see that language is at the very foundation of human civilisation. Perhaps, this is a very simple statement of what is happening. When I say I understand and interpret, there is a cognitive function; when I say, make others accept or act, there is a social function, one of relating myself to others.
When I talk and smile, this is an affective function. Language helps people to develop, shape perception, share interpretations, share expectations, and share expressions and also feelings and emotions. We may now briefly examine some of the basic functions of language. Some of these are obvious and others are not so obvious.
Let us for a moment imagine that a sub-human organism or a primitive human being faces for the first time a condition of hunger or fear, sees another strange animal or hears a sudden noise. Cutting across all these one would have faced a condition of disturbed equilibrium which might have resulted in the feeling of fear, surprise, joy, delight, hunger, or whatever it is.
However scientific our modern researches may be, common sense tells us that the earliest form of linguistic reaction must have originated under such a situation. A classical example is the birth cry of a new born child.
In all these instances, it may be seen that the origins of language lay in an articulation or expression of the state of the organism; but while being an act of expression, it also becomes an act of trying to understand and interpret the strange feelings or state of affairs.
Now, we may begin our attempts to understand various usages, and functions served by language or linguistic behaviour which includes the sound language of some animals and also the sign language used in various categories.
The functions of language can be classified under two or three broad categories – 1. Expressive and Communicative Functions 2. Interpretative Functions 3. Control function 4. The Functions of Remembering and Thinking 5. The Discovery of One’s Name 6. Social Functions of Language 7. Creative Functions.
Specificities of Languages:
Various languages spoken by different groups of people differ in as many dimensions as there are to language behaviour. The simple language of a stone-age tribal community is far different from one of the developed and complex languages of today. Not only this, languages also change, grow and evolve.
For example, some languages like Latin or Sanskrit are referred to as dead languages in that they have not changed over a time because of not being actively used, particularly in speech, and also because they have not interacted with other languages. But, amidst all these variations across space, and over time, are there any universal characteristics and structures of language?
Here again there is a debate with one group of scholars who argue for the existence of universal characteristics, others deny the existence of any such universal characteristics. But the controversy notwithstanding, there are some universal characteristics of language.
Some of these are as follows:
a. Discreteness:
The message (words and sentences), in any language are brought out from a limited number of units. For example even if you utter a word like ‘brother’ in different ways the listener will understand the word in the same way. Thus in-spite of differences between American spelling and British spelling of the word ‘colour’, it means the same to all those who know English.
b. Arbitrariness:
Language terms are arbitrary. No one can explain why an elephant should be called an elephant and a man by the word man. There is no reason, or if there is any reason, we do not know. Of course, there are some words in every language where one can see a similarity between a word and the object, it denotes.
For example the word ‘kaka’ in Tamil means a crow. This word is based on the sound of the crow crowing. Such a connection is called onomatopoeic – similarity in sound. This means that tomorrow if we decide to call a cat as a cow and a cow as a cat, there is nothing to stop it.
c. Openness:
As pointed out, in every language new terms, words and messages are generated easily. Every language grows, and the number of words, sentences and idioms keep on growing depending on experience, increasing complexity of life and interaction with other people and other languages. This means no one can claim that he or she has completely learnt or mastered a certain language or the messages in a particular language.
These three characteristics-discreteness, arbitrariness and openness are universal features of all languages. The presence of such universal features has raised the question as to whether there is a certain universal language or linguistic structures present in all human beings cutting across languages and therefore, not language specific.
A leading advocate of such a view is Chomsky. According to Chomsky there are some universal structures or formal operations in languages, which underline the semantic or meaning aspect. These theorists have been trying to identify certain universalities, similarities and regularities in language behaviour across language and cultural variations.
It is hoped that such research can ultimately help in building up a universal grammar. Once such universal grammar is developed, then it is easier for one person to learn another language. But more than this, if this possibility becomes true it will help us to achieve a better understanding of the entire system of cognitive processes including speech, memory, learning, thinking and perception.
Such a view would help us to understand the innate biological processes and necessities which condition language behaviour. According to Chomsky, language behaviour is not purely learnt by accident or conditioning and much of it is biological and species-specific.
Bio-Neurological Bases of Language:
The human being is basically a biological organism, born as a biological creature becoming a social and psychological organism. Certainly, some views hold that the human being is inherently social.
Assuming that the adult human being is more social than merely physiological, it may be pointed out that, elementary forms of social behaviour are evident even in lower animals. While the human being may be much more social and complex, social nature of behaviour is not an exclusive privilege of the human organism.
Secondly, all social actions of the human organism take place only through the available bio-physiological mechanisms and if human social behaviour is much more advanced than that of the lower organisms, this is very much because of the highly advanced and developed body system he or she is endowed with, particularly the human brain.
All human actions therefore, have their basis in physiological and neurological possibilities. This is true of language behaviour including speech behaviour. The question is, how far is language behaviour including speech is determined by biological endowments. Here theories of language behaviour differ, in the degree of importance they attain biological mechanism.
Though no theory questions the essential minimal requirements of the biological equipment and mechanisms for achieving normal and effective language behaviour, some scientists like Chomsky argue that there are innately endowed biological language structures which are universal. Lenneberg believes that the unique human pattern of communication is possible only because of certain biological propensities and possibilities for complex language behaviour, particularly speech.
According to Lenneberg, there must be clear specialisation in the brain in relation to its anatomical structure and other speech related mechanisms. Further, the fact that children across the culture and sub-culture show a lot of similarities in language and speech behaviour indicates that there should be a regular and uniform pattern of development in children regardless of socio-cultural variations. Lenneberg further states that there ought to be innate and biological processes of the system which makes language development possible in spite of many handicaps and disabilities.
The failure of sub-human organisms to acquire comparable language and speech abilities, according to Lenneberg is a further proof of the unique and distinct structure and specialised characteristics of the human body particularly the cerebral cortex. Finally, Lenneberg cites the existence of language universality in phonology, syntax, grammar, etc. as evidence for the existence of universal and strong biological bases.
Essay on Communication:
One of the basic functions of language is communication. Communication plays a very important role in our lives. We communicate with members of our family who are living with us, with our friends, with our colleagues, with our bosses and everyone including a pet-dog. Let us not forget that we communicate with ourselves.
Of course, this is not the same as talking to oneself. We communicate with people who are present with us. Thus, when your mother, or the father or the teacher says something to you, this is called direct communication.
Similarly, when you talk to your friend on the telephone, this is also called direct communication. But if you are leaving on some urgent work and ask your brother to pass on a message to your parents or some other friends, this is indirect communication.
Here you are passing on a message to one person through some other person. This communication is not direct, but indirect. Similarly, a teacher teaching to a class of pupils is engaged in direct communication. This is communication between an individual on one side and a group of people on the other.
So is the case where a chief executive officer of a company calls for a meeting of his senior colleagues and addresses them; this is again direct communication with a group. On the other hand when the same chief, instructs these senior executives to pass on a message to other officers of various branches, this is an individual communicating with a group, but indirect.
Thus, in direct communication we communicate with those for whom a message is meant and in indirect communication we communicate with those to whom there is a message through somebody else and the concerned people do not receive the message themselves from us.
Now what is communication? Essentially communication is a form of social interaction where two or more people are involved. There is a transmission and exchange of information, knowledge or message. When you go to a railway booking office and find out whether accommodation is available by a certain train, you get the answer as to whether it is there or not.
Here you are seeking some information and you get the same. But in a classroom, the teacher passes on not only information but also knowledge. Newspapers provide information. But, if you are reading a book on a particular subject, you get knowledge. On the other hand if you are writing a letter to a friend or talking to him on the telephone informing him that you will be reaching him the next day at a particular place and time, this is a message.
Generally, the term communication is used to describe the kind of interaction between two or more individuals where one person or a set of people interacts with others with the intention of influencing the opinions or actions, of the latter. Thus, an advertisement is a piece of communication where the advertiser wants to influence people to buy a particular product. Clearly there is an intention behind a communication.
Along with the intention, there is also an expectation as to whether the other person or persons would do what you want them to do. Thus, when you leave a message for your friend that you would be meeting him at a particular place and time, you have the intention of asking him to wait for you and also expect him to wait for you or call you back to tell you whether it is possible or not. The degree of expectation varies.
The advertiser, for example, cannot be certain that everybody who reads his advertisement will buy his product. But when a boss sends a message to a subordinate asking him to wait for him, his expectation is more. Thus the degree of certainty is decided by intention and expectation. And even if the intentions are strong, and the expectation is low, the communication may not take place. On the other hand, if both are strong, communication will take place.
Thus, whether communication occurs or not is decided by the strength of intention and the certainty of expectation. We may say that communication arises whenever there is an intention or need. Of course, factors like availability of means also decide whether communication will take place or not.
Communication involves symbols and signs. Thus, every communication involves words, gestures, movements, etc. At the human level, communication is to a large extent verbal or involves words, numbers, symbols, etc.
This type of communication involving language or related symbols is known as verbal communication. But a large part of our communication also uses non-verbal symbols like gestures, movements, lights, sounds, etc.
The traffic signal is a clear example of non-verbal communication using light symbols. The horn of an automobile behind you is an example of a non-verbal communication with a sound symbol where the driver behind intends to overtake and expects you to give him the side clearance.
Gestures are also commonly employed as in the case of the traffic constable who gestures with his hand to the vehicles coming from a particular direction to stop or move. Similarly, you are sitting in a class and your friend standing outside is asking you to come out with a gesture and you ask the friend to wait for sometime with a gesture. The umpire on the cricket field raises his finger to communicate to the batsman i.e. out, and expects him to leave. Touch is also a means of communication.
If you are sleeping in the classroom and the teacher is about to notice the same, your friend touches you and you get up. You touch or fondle a little child or a pet to show your affection. In lower organisms, even smell is used as a communication. Thus we see that the communication can make use of any sensory modality, visual, auditory, touch and smell and can involve words, sounds, figures, lights, signals, gestures, etc.
Non-Verbal Communication and Body Language:
Though verbal language is our major medium of communication, there are other forms of communication and also that, any speech is not a piece of communication. Further, in many situations we speak not only with our mouths, or words but also through our body movements, expressions of the eye, posture, etc. A speaker uses a lot of gestures, modulations of voice, movements like bending, pacing up and down and does many other things to make the communication more effective.
In recent years, there have been a lot of research studies trying to understand the role of non-verbal communication including body movement, expressions, etc. on the effectiveness of communication. Such movements, expressions, gestures, etc. have all come to be known together as ‘body language’.
The study of the role of gestures, and body movements in the process of communication has resulted in the emergence of a specialised field of study called ‘kinesis’. Attempts have been made to prepare a dictionary giving a list of body movements and the meaning they generally convey.
An American anthropologist, B.T. Hall based on a very careful study of postures, degree of bending, angle of vision, etc. employed by people of different cultures, has argued for a discipline of study called proxemics which is interested in the study of how people use timing, body posture, and distance to make the communication effective.
Body language is widely employed by lower organisms and it is also used more extensively in simple human societies where verbal language has not developed to a very high degree. People employ body language very often not as a part of conscious effort. This just flows as a supplement to reinforce and strengthen the verbal communication. However, today body communication experts are attempting to train people to use body language selectively and more effectively. In fact, dance is a learnt and organised form of body language.
Non-verbal or body language communication has been evident in arts like dance, sculpture, music, etc. from ancient times. But the disciplines which study its status as a means of communication today are linguistics, anthropology, history, clinical psychology, etc.
Some of the scientists of these disciplines brought together a long list of expressive movements in the form of a dictionary, thus, trying to associate specific meanings, motives, etc., which underline them. Some of these movements are blinking, fingering the nose, crossing the finger, finger or knuckle cracking, loosening the collar, shrugging the shoulders, shaking a leg or legs, etc. However, this type of research has a long way to go.
Psychoanalytic literature, beginning with the writings of Freud, contains many explanations of the relationship between expressive movement or gesture and an unconscious motive. For instance, according to them, blinking the eyelids may indicate a desire to conceal something or the desire to hide from others. Dittmann studied pattern of movements composed of interaction between head, hands and legs for five different moods.
The frequency of movement within each of the body segments was arrived at from motion pictures of a patient during psychotherapy. The moods were judged in accordance with what the patient was expressing verbally. It was found that anger correlated with increased movements of the head and legs, with the hands remaining inactive while a depressed mood correlated with increased leg motion, both head and hands being inactive.
Wilhelm Reich, a leading psychoanalyst, after years of working as a therapist, began to notice that people’s facial expressions, gestures, posture- their body language -often told him more about their feelings than their words. Shaking a leg while talking about one’s wife’s temper tantrums, a drooping mouth when talking about a dead child, blinking frequently and closing eyes for a longer duration, holding the lips tight when talking about sex, etc. – all these movements were extremely revealing.
Pursuing this observation, Reich began to see muscle tension as the bodily equivalent of psychological blocks and defences. Tension protects a person from threats and the dangers he does not think about consciously. People hold their breath, stiffen their arms, tense their necks and shoulder muscles when they are on the defensive.
Rigidity not only protects the person from external threats but also prevents the free flow of emotions. Reich began looking for a way to relieve these tensions. Ida Rolf, who was trained as a bio-chemist, arrived at much the same conclusion through her work in physiology.
When a person is injured, the muscles in the area tighten to compensate for the injury. Often compensation becomes habitual and persists long after the injury has healed, i.e. the tightened muscles lose flexibility. Perhaps the body reacts to emotional traumas in the same way it reacts to physical traumas. Ida Rolf began to look for a way of restoring ‘structural integration’.
Both Reich and Rolf found, to their surprise, that when they treated knotted muscles with massage, clients invariably became intensely emotional. Fears, traumas, old anger and old pain stays ‘locked in their muscles’. For many people, physical therapy seemed to promote much deeper emotional release than verbal expression which is the essence of psychoanalytic therapy.
Interest in this approach seems to be growing day by day, but it needs to go a very long way before it can shake, let alone topple, the concept of ‘verbal expression’ as an ‘exclusive emotional releaser’.
Effectiveness of Communication:
Communication is normally initiated by some individual or a group with the aim or intention of influencing the behaviour of somebody else by sending a message through a channel or a medium. It was further noted that communication plays a very crucial role in our lives.
Of course, there are instances where people get influenced by communication not specifically directed towards them, but overheard by them. Similarly, there are also instances where a communication intended to influence some particular person or persons, influences people who are not intended to be influenced. By and large every communication has an intention of influencing the ideas and behaviour of some specific set of people.
This intention can be achieved only if the process of communication takes care of certain requirements. A communication which is able to influence people in the intended manner is said to be effective. Of course, communications vary in degree of effectiveness. Some communications are more effective than others that too for sometime and not always.
The effectiveness of a communication varies depending on a number of factors. These factors have been studied extensively and certain findings have emerged which have enabled people, particularly in organisations to make communication more effective.
In every communication there is a source, a person or persons who initiate the communication, a channel like a letter or a telephonic message or signal, etc., a message which is the essence which conveys to the other person what is to be done and a receiver or audience, a person or group of persons to whom the message is directed and who are intended to be influenced. Source, channel, message and the receiver are the four important components of a communication process and all of them are important in deciding how far a particular communication is effective.
We may briefly examine how these four components can be carefully planned and built into a communication process so that the communication can achieve what it intends, to a large degree. A company may become more effective in making the people buy its products, and a political leader may influence people to vote for his party; all these can be achieved better by designing the process of communication in an effective manner.
1. Source Characteristics:
It has been found that a number of characteristics of the source contribute to the effectiveness of the communication. One such factor is credibility. Credibility refers to the perceived importance of the person. Thus, when the Prime Minister or any other highly placed person makes an appeal, people respond.
This is because the person is accepted as genuine and sincere and also capable of carrying out what he says he can do. Thus, when an expert on a subject gives some new information we accept it. When a highly qualified doctor prescribes a treatment, the patient accepts it.
We accept the authority, legitimacy, sincerity and competence of the person. In an experiment students were shown a passage of poetry and asked them to rate the same. Two groups were involved. One group was told that the poem was written by some unknown person and the other group was told that it was written by a great poet.
The second group rated the poem as of a much higher quality. But a question has been raised as to whether this credibility is very specific or general. For example, if we attribute an article on economics to a leading poet, will this have an effect on the rating of the article? On this question, research studies have brought out contradictory findings.
Some studies show that the credibility factor is specific and that an article on economics will not be rated higher if it is attributed to a poet or a film star whose credibility may be high in influencing us to buy a hair cream.
However, there are studies, which argue that there is a general effect of credibility and people will accept a film star’s advice, even on whether India should manufacture nuclear weapons, or whether the constitution should be amended to declare film stars as super citizens.
Closely related to credibility is trustworthiness. A person may be an expert. But if earlier communications from the person were found to be unrealistic and misleading, then there may be a lack of trustworthiness and this may counteract against the factor of credibility.
Thus, if a person who is perceived as corrupt tries to influence the moral behaviour of people or asks them to contribute to a welfare programme, the effect may not be much, even though he may be perceived as competent or having a position. Other things being equal, if a source is perceived as a person who can reward or punish, this may have an effect on the effectiveness of the communication.
Yet, another factor appears to be the factor of similarity between the person who sends the communication, the source, and the receiver. Thus young people are generally more influenced by sources which are similar in educational background, age, background and status. Thus, it has been shown that characteristics relating to the sources do have a crucial influence on the effectiveness of the communication.
2. Channel Characteristics:
Channel is the medium by which the message is passed and presented. The channel may be direct and personal or through media like telephone, radio, newspaper, etc. The choice of the channel or medium depends on a number of factors like the nature of message, its coverage, importance, whether it is private, the size of the audience, their characteristics, etc.
Research studies have shown that direct communication is more effective especially as it permits use of body language like the expressions of the eyes, posture, etc. In terms of distance, a distance of about four meters between the source and the receiver has been found to be effective. Here again a number of factors have to be taken into account. For example, in a classroom a teacher cannot maintain a distance of four meters from all students. Nor is it possible in any direct audience situation.
One issue which has been investigated in more detail and depth relates to the question whether films or audio-visual aids are always more effective. Some studies have shown that films are more effective in communicating factual information and sometimes also in bringing about attitudinal changes, but there have been other studies which have shown that if the receiver is more educated and mature, printed communication is more effective.
The fact appears to be that effectiveness of a channel or medium seems to depend upon a number of factors like the nature and size of the audience, the nature of the message, the time available, the urgency of the message, etc.
3. Message:
The message is the core component of any communication. If there is no message, there is no communication, even though people may be talking. Some studies have attempted to study some of the necessary characteristics that may contribute to more effective communication. One important characteristic is known as loading which refers to the amount of information in that communication.
For example, if a boss wants to ask one of his own subordinates to go and meet and discuss a particular issue with somebody, he may simply say “regarding the matter, please meet Mr. A. at 3.30 p.m. today and talk to him”.
This is simple, brief and direct but adequate. If he says “I was with Mr. A yesterday and we had dinner. While talking to him I found that he has lot of experience in matters related to the issue which we discussed two days ago. You try to meet him and see if he can help us.”
Here we can see that the amount of unnecessary information is much more than what is necessary for the young person to act and it is possible that the message is too elaborate and confusing and the receiver misses the essential part. Such a lengthy communication with too much of unnecessary details is said to be overloaded.
On the other hand the boss may tell the young person, “meet Mr. A, and I want to have a discussion with him”. This is certainly brief but not very clear to the person who is expected to discuss with Mr. A. He is not sure about what to discuss with A, where and when. Such communications will create a need for a series of further communications on various aspects.
This is an example of what is called communication under-loading. The message should be optimally loaded while clearly communicating whatever information the receiver needs to carry out the instruction contained in the message. Thus, ‘loading’ is found to be a very important characteristic.
Messages may be of different types. Some of them may be a ‘one-way matter’. The source may expect the receiver to do something only once, but there could also be a message where a choice of action or response becomes necessary among different alternatives. This is very true of communication relating to work organizations.
It is very common that a particular person is involved in a number of transactions which are interrelated. The boss may find it necessary to send a message to him to take a particular action on a particular issue or matter. It is also possible that sometimes there are conditional messages.
For example, the boss may instruct the receiver as follows “meet Mr. A and find out what is happening. If there is some problem, ask him to talk to me and if he is not there meet Mr. R”. In such instances, it becomes difficult or even impossible for the respondent to get the message clearly unless the message is con-texted properly by clearly giving the necessary background and details.
Very often an organisation may be involved in a number of transactions involving the same client or party. So unless the background relating to a particular transaction on which action is to be taken is made clear, there may be a delay or even a wrong action at the end of the receiver.
This involves not only clarity of what to do, but also on what matter the action is to be taken. The message must provide the necessary details for the receiver to clearly identify the concerned issue. We may call this factor as “contesting or embedding”. Yet another characteristic refers to explicitness or implicitness or we may even call them degrees of explicitness.
Suppose a client is filing a legal case and his lawyer after studying all the details, comes to the conclusion that there is very little chance for the client to win the case. He may convey this directly to him and straightaway advise him to withdraw his case and arrive at a compromise. This will be an example of explicit communication.
On the other hand, the lawyer may explain to him all the details and also instances of similar cases he has handled in the past and leave the client to arrive at his own decision. This is an instance of implicit communication. Here again in-spite of a number of studies, no definite conclusion appears to be available.
Some studies by Hovland and Mandel on influencing American public opinion on the need for devaluing the dollar found that presenting an explicit conclusion was found to be more effective, but equally strong is the evidence in support of the strategy, where the message is presented without an explicit conclusion leaving it to the receiver to arrive at the conclusion. A classic example of this latter type is the oration of Mark Anthony on the death of Caesar where without explicitly inciting the people to revolt, he succeeded in making them do it.
Another message characteristic that has been investigated is with regard to the couching of the message in emotional appeals, emotional overtones and invoking reactions like love, loyalty, patriotism as part of the message. There are a number of studies on employing fear as an overtone. Extreme fear appears to have been occasionally found to be effective, but not always.
According to Janis effectiveness of fear appears to be associated with a number of factors. Appeals for dental care and hygiene were found to influence attitudes and behaviour relating to dental hygiene in inverse proportion to the degree of fear. This was shown by Janis and Fish back who found that the more intense the fear appeals were the less was the effectiveness.
One the other hand, association of moderate fear appears to be more effective. On the other hand studies by Levianthal and Nice and Singer on appeals in connection with traffic safety rules and traffic signal observance, showed that intensity of fear appeals had a greater effect.
By and large it appears fair to conclude that on the whole moderate fear appeals have a greater effect on more people, than extremely high fear or extremely low fear appeals Yet another finding was that messages for change of attitudes along with fear appeals were more effective when the message in the communication suggested ways to overcome the fearful situation.
Other aspects of the message including length, dramatization, medium, etc. have also been studied from the point of view of effectiveness in .bringing about changes in attitudes. The factors of primacy and recency, whether a communication received earlier or more recently is more effective has also been researched upon and the findings are far from conclusive let alone unanimous.
The contribution of each of the factors seems to depend on many other factors like nature of the content, demographic background of the audience, the perceived importance and even personality factors of the receiver. However, these studies have certainly exploded some myths like the universal effectiveness of emotional appeals, primacy, etc.
4. Receiver:
The receiver is the ultimate user of any type of communication. Communications are generally directed towards influencing the receiver, his opinions, attitudes, behaviour, etc. All receivers are not similar. There are group differences and individual differences. The susceptibility of the receiver to the influence of communications is called persuasibility which indicates the proneness of an individual to change in response to a communication.
Sensing and Brehm based on a series of studies have argued that after a certain stage, there emerges a condition which may be called ‘reactance’ marked by resistance to succumb to persuasion. This reactance can vary from simple indifference to positive hostility. This is a very important point for those who believe that mere volume and intensity of persuasive appeals can persuade anyone and everyone.
Educated and intelligent receivers are more difficult to persuade through emotional appeals. Some studies have shown that personality factors like high neuroticism make people less responsive.
On the basis of a series of studies Janis found that people who are either over assertive or very submissive, and who are more inner directed are more difficult to persuade. On the other hand, those who are moderately aggressive and not inner directed, less intelligent, etc., are more easily persuaded. People with more imagination have been found to be more susceptible.
From the point of view of the source initiating communication, it is necessary to make sure that the receiver attends and receives the communication, comprehends it and understands what he or she is supposed to do. The communication should be clear, brief, yet adequate and above all, it should be able to hold the interest of the receiver and provide the necessary directions and information for action.
If this is not done, the message may not have the intended effects. If such messages are repeated, the consequence may be the emergence of general apathy or even resistance or reactance. It is also necessary to develop what may be called a communicating culture where people get accustomed to receiving and sending communications.
This is particularly true in instances where the target audience involves groups of people, continuous communication and who differ in many respects. In most instances of communication, particularly in organizations, the source may send across a communication and expect a return communication.
This is particularly true of work situations and organisations where reciprocal and even multilateral communications are involved. Choosing the appropriate time for communication is an important factor. If an important communication is sent to a large number of people towards the end of the day when they are tired, the message may not register on many people.
A common occurrence found in Indian organisations particularly government organisations is that communications are often sent to people who are not at all concerned. If such irrelevant communications are frequently sent, then even a relevant subsequent communication is likely to be ignored. For instance, governments letters are very long and the real message comes at the end, if at all there is one.
5. Feedback:
How does one come to know that one’s communication has been effective and has achieved the desired purpose? As may be evident, the effectiveness of communication depends on a number of factors. Further the degree of effectiveness varies from time to time and situation to situation.
An important point is that on most occasions, there is a scope for improving the effectiveness of communication particularly in organisations. This depends on the existence of a system to asses the degree of effectiveness of the communication process and making attempts to improve the communication.
A basic requirement here is the need to establish a system of feedback on the responses and reactions of the receivers on various aspects of the communication processes, the message, the channel, the clarity or overloading or under-loading, etc.
In organisations where there is a continuous process of communication it becomes absolutely essential to provide for a system of feedback at regular intervals. Similarly, whenever a new process of communication is to be initiated, it is better to test the same on an experimental scale and get the feedback.
The feedback may be obtained directly from the receiver or indirectly through others who are in a position to observe the receiver’s behaviour. Sometimes feedback may not be verbal and may be nonverbal. Organisations should have a system whereby as complete a feedback as possible is obtained.
6. Boomerang Effects:
Researchers on communication effectiveness have come across an interesting phenomenon called boomerang effect. It has been noticed that very often communication results in an effect which is exactly antithetical to the intended effect. This has been named the boomerang effect.
One factor which appears to be associated with this is the occurrence of a direct interaction or confrontation with a person towards whom the receive has a negative attitude. One investigation to identify this type of effect was that of Mansion. For example, if an individual “A” is trying to persuade a group of people to change their attitude or behaviour, and if another person “B” who is unpopular with the group happens to be there, then boomerang effect may occur.
Similarly, when attempts are made to change the attitudes of people who have strong negative attitudes in a sudden manner, we may witness the emergence of boomerang effect leading to hostility and total rejection of not only their message but even the source.
7. Sleeper Effect:
Sleeper effect is said to occur when the effect of the process of communication is not evident for a long time and then suddenly becomes evident. According to Hove land this happens when comprehension and assimilation of a message takes a long time, and depends on a process of consolidation which is time-consuming. This possibility is very likely where the communication is long and complex.
The sleeper effect appears to be more likely when an individual has a base of earlier attitudes which are fairly strong and have to be reviewed in the light of the communication that has been presented. But sleeper effect has not been found to occur very frequently.
Barriers to Communication:
Why is it that communication is effective on certain occasions and not on others? There are also certain other factors which influence the effectiveness of communication. One important factor is what is known as noise. While physical noise either at the source or at the receiver’s end, certainly can affect the effectiveness of communication, the term ‘noise’ means any irrelevant stimulation present at the same time or at the time of initiation of or receiving the communication.
Thus, if somebody conveys a message to you on the telephone, while you are busy studying or discussing something important with your friends, you are in a hurry and do not wait to understand the telephonic message clearly. Noise here means anything that does not permit you to attend to and listen to the message with full concentration and understand it completely and clearly, because at the moment you are engaged in some activity which is more important.
It may be seen here that it is not merely the factor of being physically engaged in some other activity, but even the psychological factor of ‘perceived importance’ and ‘interest’ play a crucial role. Apart from this, one may mention a factor known as “frame of reference”.
The source or the initiator may ask the receiver to do something or not to do something which according to the source may be important. But the receiver may not perceive this as important. Discrepancies in any of these between the source and the receiver may make the communication ineffective.
At the end of our discussion, perhaps the reader is in a position to appreciate the complexity of the process of communication and the various factors which influence the effectiveness of communication. But in-spite of all these, people communicate with each other across distances and on many matters. It is impossible to think of a world where people do not communicate.
This is an indication of importance of communication in our lives. One cannot imagine how people can live and live together, if communication processes are not so robust and function in-spite of the fact that many factors are involved in it. It is this ability to communicate which has made it possible for human beings to control and master the environment. The reader may wonder, why is communication so important!
It is important because communication serves many functions. Some of these are:
1. It helps us to express our ideas, feelings, reactions, hopes, etc. Pure verbal language may not serve this purpose in all situations of life. For example, children may not have acquired vocabulary to express their feelings and express through body language. In fact, the pet dog communicates its feelings very effectively.
2. To transmit or convey information to others.
3. To change the attitudes, behaviours and actions of others, and respond or reciprocate in such a way as to achieve something or accomplish something, reach a goal or target.
4. To establish bonds, relationship with others in terms of authority, control, camaraderie, etc.
5. To establish order and predictability in behaviour where a number of people are involved as in the case of organisations.
6. To hold together, a society, a group, or organization’s culture and values which are essential to provide meaning and usefulness to actions of people. Communication, therefore, is another most important function which differentiates living from the non-living and human from sub-human.
Today we know that very crucial developments in science and technology are taking place in the field of communication and the importance of such developments is very obvious. If one should think of any single distinct characteristic of contemporary human society, certainly it is communication. Modern society is a communicating society, though it may not be rational as Aristotle thought or pleasure-seeking as other philosophers thought.
An important development these days is the rapid advances in communication technology. The information or message can be passed on in no time. In fact, the occurrence of event and its awareness are almost simultaneous. Further today one often finds more emphasis on communication.
A few years ago one could not have thought of a teleconference or a continuous chat with an astronaut who is orbiting in the outer space. Communication, is probably the lifeline of society. This is now more true of modern society which is increasingly becoming an information based society.